Hugo Boss appoints ex-Tommy Hilfiger head Daniel Grieder as its CEO

German fashion residence Hugo Boss has appointed former Tommy Hilfiger manager Daniel Grieder as its future main govt, it explained on Tuesday.

Grieder, the former CEO of Tommy Hilfiger International & PVH Europe, will start out on June one, 2021 and triumph Mark Langer, who is stepping down on Sept. thirty, 2020 after serving as CEO of Hugo Boss since Could 2016, the group explained.

Finance main Yves Mueller will provide as the management board’s spokesman in the interim interval, it included.


“Daniel Grieder was our best decision for the position of CEO at Hugo Boss,” Hugo Boss Supervisory Board Chairman Hermann Waldemer explained in a statement.

“His international abilities, charismatic personality and intensive world wide practical experience in manufacturer management, solution, distribution, advertising, and digitalization make him the best prospect. He possesses all the traits necessary to steer Hugo Boss back again to product sales and gain expansion, and to improve the desirability of our models for conclusion-people.”

Hugo Boss had previously this thirty day period explained it was in talks with the fifty eight-yr-old Grieder.