Lego profits soar as parents seek solution for bored kids

A grown-up craze for Lego sets during lockdown has sent growth at the Danish toy maker surging to a 5-yr higher.

A lot more grownups are obtaining themselves bigger and more intricate Lego sets amid a research for hobbies although outlets, pubs and eating places are shut. A detailed Lamborghini car is among the ideal-offering goods.

On line income ended up also boosted as shops globally ended up pressured to close and parents sought to entertain little ones stuck at home.

Functioning revenue rose 19pc to 12.9bn Danish kroner (£1.5bn) last yr although revenues climbed 13pc to 43.7bn kroner (£5bn). Buyer income jumped by far more than a fifth.

Lego was also boosted by its new Tremendous Mario sets, which mix physical bricks with electronic video games.

The enterprise programs to ramp up investment in equivalent merchandise this yr, including this month’s launch of Vidiyo – a tie-up with Common Tunes that lets little ones to make their very own music movies with exclusive consequences and filters.