ISB to devise branding, marketing plan for Telangana Sona

The Telangana Sona or RNR 15048, a new rice wide range, will get a facial area raise. The Indian Faculty of Business enterprise (ISB) will enable the Condition Agriculture Division and the Condition Agriculture University in developing a model and promoting the rice model nationally and internationally.

The Division of Agriculture, Federal government of Telangana and Professor Jayashankar Telangana Condition Agricultural Univesity(PJTSAU) have signed an agreement with the Indian Faculty of Business enterprise(ISB) has signed a Memorandum of Understanding in this regard.

Talking on the occasion, Praveen Rao, Vice-Chancellor of PJTSAU, reported that farmers confronted the problems of growing price tag of generation and profitability.

“To strengthen the incomes of the farming group, we need to build foodstuff worth chain for agricultural create,” he reported.

The three organisations would examine and get ready a branding and marketing and advertising approach for the RNR 15048, which is marked by its fantastic grain and significant yielding attributes. It can resist blast, a nagging challenge that paddy faces. After the deliberations, the three organisations would post their recommendations to the Telangana Federal government.

After a bumper Rabi harvest, the Condition has gone for an prolonged paddy space in the existing Kharif year. As versus the ordinary space of 27.25 lakh acres for the year, the farmers in the Condition has sown the staple crop in more than forty two.78 lakh acres. This is expected to nonetheless increase in the future 7 days or so.

As it kicked off the controlled cropping program from this year, the Condition has requested the farmers to go for fantastic versions of paddy in order to get supplemental incomes.